About the Theatre
Home to Wicked the Musical
The Apollo Victoria Theatre is owned and operated by the Ambassador Theatre Group (ATG), who proudly offer the best live entertainment worldwide. The theatre has been part of ATG since 2009, during which time the Apollo Victoria has been home to the West End sensation, Wicked the Musical.
Where is the Apollo Victoria Theatre in London?
You’ll find the theatre right opposite Victoria Station, nearby other exciting attractions like Buckingham Palace and Covent Garden. It’s also surrounded by a range of transport options which make getting here easy. See our directions to the Apollo Victoria Theatre.
History of the Apollo Victoria Theatre
The Apollo Victoria Theatre’s history dates back to 1930, when it first opened as a cinema. In the era of 'super' cinemas, Provincial Cinematograph Theatres (PCT) invited Ernest Walmsley Lewis to submit plans to build such a cinema a stone’s throw away from Victoria Station. Designing the venue was challenging, especially due to having two major roads running on either side of it. Having two frontages was considered very severe; taxi drivers were said to have nicknamed the venue 'Sing-Sing'.
How big is the Apollo Victoria Theatre?
The Apollo Victoria Theatre has a capacity of 2,328 and sees thousands of visitors every week.
Apollo Victoria Venue Tours
Come and explore the incredible world of The Apollo Victoria Theatre, home of Wicked, one of London's largest West End venues, in this intimate venue tour on selected Saturday mornings. Book now from £12.50*
*Discounts for groups of 2-6 people.
Apollo Victoria Theatre Design
The venue was hailed for its unique interiors, which still prevails to this day. A testament to art deco design, Gaumont British News once described it as:
“Imagine a fairy cavern under the sea or a mermaid’s dream of Heaven; something one has never seen or thought of before; huge submarine flowers against the walls that branch up and out and throw mysterious light towards the realms above, and glassy illuminated stalactites hanging from the ceiling; and a proscenium like a slender host of silver trees, and silvered organ pipes that shoot up to the roof; while over the whole the lights change from deep-sea green to the colours of the dawn, and from these to the warm comfort sunlight”.
Modern day Apollo Victoria
In 1981, the Apollo Victoria reopened as a theatre and it wasn’t long before it became one of the leading West End theatres, hosting musicals such as The Sound of Music, Camelot, Fiddler on the Roof, Starlight Express and Saturday Night Fever. Wicked has been casting its spell over audiences at the Apollo Victoria since 2006 and has welcomed over 11 million visitors.