Apollo Victoria Theatre

World’s No.1 live theatre company

Ambassador Theatre Group is a world leader in live entertainment. We’re the world’s number one live theatre company, covering every discipline in the industry. We operate venues, run major ticketing platforms and produce award-winning shows.

Our Venues

Our portfolio includes many of the world’s most historic theatres and music venues, from London’s West End to Broadway. We also own regional venues across the UK, the USA and in five major German cities. Apollo Victoria is one of 10 theatres operated by ATG across the West End.

Apollo Victoria Theatre ATG Venues photo
Apollo Victoria Theatre Ticketing photo


We lead the world in theatre ticketing. 16 million people a year get their tickets to hit musicals, plays, concerts, comedy shows, attractions and exhibitions from us. With platforms including atgtickets.com, LOVEtheatre.com and Group Line, we run Britain’s most popular theatre ticketing sites.

ATG Productions

We present the world’s best live entertainment in our venues by partnering with top producers and creative talent.

We produce and present critically-acclaimed shows covering the full spectrum of live entertainment. Not only have our venues hosted hundreds of award-winning shows, our own productions have won multiple Olivier and Tony awards.

Apollo Victoria Theatre ATG Productions photo